As we prepare to enter our 38th year of business, we are reminded that certain things we now take for granted, aren’t necessarily common knowledge.
A case in point – our Logo.
From the very beginning, we have employed a stenciled Pineapple as a component of our logo for signage, letterhead, ads, and web banners. When we began to do this, the pineapple motif was frequently used as an accent in home decor and accessories, and people generally accepted it as a pleasant image appealing mostly to people with homes decorated in Colonial or Countrystyle.
So how did it become part of our Logo?
The answer lies in the history of the symbol itself.
In Colonial times, seafaring traders would typically embark on lengthy journeys to exotic lands to secure goods and foodstuffs that were not indigenous to this new land. Legend has it that upon their safe return, wives of the Captains of these ships would spear a Pineapple on their front fence or gate as a sign that “the Captain is home, and all are welcome”.
Hence the presence of many welcome signs that bear the Pineapple symbol, and hence the presence of it in our Logo.
“We’re here, and all are welcome”.